This book also provides a review of content channels, from websites and social networks to ebooks and webinars, and explains the advantages and disadvantages of each channel. We’ll review how to determine content needs, and we’ll assign resources to create and disseminate content, while ensuring that it’s accessible to the right audiences. Finally, this book is intended to spark creativity and inspiration with examples of some of the best (and most disastrous!) examples of content marketing in recent years. This is all in the hopes this book will help you and your business find content-ment. — Rebecca Lieb