State University of Information and Communication Technologies
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State University of Information and Communication Technologies
State University of Information and Communication Technologies

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Department of Media Communications
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Content Marketing: Think Like a Publisher—How to Use Content to Market Online and in Social Media

Details
Author:
Rebecca Lieb
Document language:
English
Document size:
621 Кб
Publish year:
2012
Country, city:
США, Нью-Йорк
Code:
ISBN-13: 978-0-7897-4837-9
Availability in electronic form:
Yes
Created:
510 days ago
Category:
Document type:
Manual
Link for the list of used literature:
Rebecca Lieb. «Content Marketing: Think Like a Publisher—How to Use Content to Market Online and in Social Media». - 2012.
Annotation

This book also provides a review of content channels, from websites and social networks to ebooks and webinars, and explains the advantages and disadvantages of each channel. We’ll review how to determine content needs, and we’ll assign resources to create and disseminate content, while ensuring that it’s accessible to the right audiences. Finally, this book is intended to spark creativity and inspiration with examples of some of the best (and most disastrous!) examples of content marketing in recent years. This is all in the hopes this book will help you and your business find content-ment. — Rebecca Lieb


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