Lecturers of Department for Management and Business-Modeling Kovshova І.О., Burbelo N.О. And students visited the exhibition of advertising and marketing «REX».
As «mystery visitors» students evaluated the participants of the exhibition according to the following three criteria:
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1) creativity and comfort of the exposition, 2) qualification of employees;
3) specificity of participant companies. |
Having carried out the marketing monitoring, «mystery visitors» received a practical experience related to that sort of research, experienced the full spectrum of emotions risen by such events and received souvenirs.
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