On Friday, June 13, the State University of Information and Communication Technologies (SUICT) hosted the VII International Scientific and Practical Online Conference “Marketing of the Future: Challenges and Realities.”
The event served as a prominent platform for researchers, educators, students, business representatives, and members of civil society from Ukraine, Poland, the United Kingdom, Sweden, and other countries.

Welcome addresses were delivered by:

• Maryna Petchenko – PhD in Economics, Associate Professor, Vice-rector for Scientific and Pedagogical Work and Social Development at SUICT;
• Oleksandr Korchenko – Doctor of Technical Sciences, Professor, Corresponding Member of the National Academy of Sciences of Ukraine, First Vice-Rector of SUICT;
• Paulina Kolisnichenko – Doctor of Economic Sciences, Professor, Vice-Rector for International Cooperation at the Academy of Applied Sciences in Poznań, Republic of Poland;
• Anna Sobczyk-Kolybukh – Doctor of Economic Sciences, Professor, Dean for International Relations at the University of Business in Katowice (Wojciech Korfanty Upper Silesian Academy, Katowice, Poland);
• Margaryta Lyshenko – Doctor of Economic Sciences, Professor, Vice-Rector for Research and Academic Affairs at Sumy National Agrarian University;
• Valeriia Kolosok – Doctor of Economic Sciences, Professor, Director of the Educational and Scientific Institute of Economics and Management at Pryazovskyi State Technical University;
• Iryna Lylik – President of the Ukrainian Marketing Association;
• Svitlana Petrovska – PhD in Economics, Associate Professor, Director of the Institute of Management and Entrepreneurship at SUICT.

The conference aimed to explore current trends in marketing development amid digital transformation, globalization, and an increasingly volatile external environment.

Key topics discussed included:

• The role of digital technologies in marketing;
• Innovative strategies for brand promotion;
• Changing consumer behavior in evolving market conditions;
• The use of artificial intelligence and big data in marketing research;
• Sustainable development and corporate social responsibility.

A significant aspect of the conference was the participation of renowned marketing practitioners from various countries, who generously shared their professional insights, along with PhD students from the department who presented cutting-edge research findings in the field.

The conference provided a valuable forum for experience sharing, academic presentation, and the establishment of professional connections. An electronic collection of conference materials is planned for publication.

The Organizing Committee extends its sincere appreciation to all participants for their active engagement and meaningful contributions toward shaping the future of marketing!