The growth in the smartphone market is slowing markedly. At least, this situation is observed in mature markets, which, in addition to Western Europe and the US, is now true of China. Growth is now expressed by single-digit numbers. After all, smartphones have already got many, almost all who wanted. A yearly change the phone, being an enthusiastic new, not seen before features, capabilities, features and fashionable curves of the screen, will not every user. For most people, the phone must cope well with daily tasks, and nothing more.

 
IDC forecasts on deliveries of smart phones in 2016 and 2020 and the rate of growth / decline, made in March 2016. Scope of supply Set in millions of smartphones, indicators of growth / decrease in supply - Percentage

In the published resource ZDNet note Larry Dignena (Larry Dignan) «IDC argues mature market smartphone slowdown to hit Apple, high-end Android market» is considered as analysts IDC current situation in the smartphone market, and some projections that reflect the indicators that will characteristic of this market by 2020.

IDC predicts that in 2016 will be delivered about 1.5 billion smartphones, which is 5.7% more than in 2015. In 2015 (compared to 2014) smartphone shipments grew by 10.4%, which is a two-digit number.

It should be noted that, as follows from, and a slight decline (-0.1%) for iOS from the above table to IDC, Android is projected to rise to 7.6%. It should be noted that, according to forecasts, in 2016 will grow only deliveries of smartphones running Android. Of course, not ruled out as the growth of smartphones shipments, running one of not playing a significant role in the market (Others) operating systems. Shipments of smart phones running other operating systems will decline. In 2020, according to the same forecasts, Android growth rate (4.6%) and iOS (3,2%) will be even lower.

Thus, the difference between the rates of growth / decrease supply Android- and iOS-smartphones will not be as significant as in 2016. But this, of course, only if the forecasts prove to be true, that does not always happen. In 2010, the analysts failed to predict the dominance of the Android operating system.

Also projected that in 2020 the average price of a smart phone will be reduced from US $ 295 (as of 2015) to 237 US dollars.

In mature markets (Western Europe, USA and China) growth rate reflected a one-digit number even in 2015. The best indicators of growth - in the markets of India, Indonesia and the Middle East. IDC notes that emerging markets are not too in demand premium - and, accordingly, the most expensive - smartphones.

This means that the greatest slowdown concerns Apple products and premium Android-devices. Thus, Apple, and such vendors as Samsung, for which the premium devices play an important role, the only way out seems to convince consumers in mature markets change phones frequently.

It should be noted that even a few years before smartphones became massive, already existed phones with full browsers. And it was the Internet capabilities of smart phones are one of their main advantages. The second quality that users love to smart phones - the camera. It is believed chtopervy camera phone came in 2000, when no Android-Soup or iPhone on the market still not been presented.

It should further be emphasized that this is not about reducing the volume of deliveries of smart phones, but only that the supply of these devices will grow not so much as before. At least that is what follows from the IDC forecast, and how it will in reality - it will become clear only at the end of 2016 and in 2020.