State University of Information and Communication Technologies
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State University of Information and Communication Technologies
State University of Information and Communication Technologies

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03110, Ukraine
Kyiv, 7 Solomianska Street
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Department of Media Communications
State University of Information and Communication Technologies
   
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eMarketing: The essential guide to marketing in a digital world

Details
Author:
Rob Stokes
Document language:
English
Document size:
43.54 Мб
Publish year:
2013
Publishing:
eMarketing
Code:
ISBN: 978-0-620-56515-8
Number of pages:
305
Availability in electronic form:
Yes
Created:
2028 days ago
Category:
Document type:
Book
Link for the list of used literature:
Rob Stokes. «eMarketing: The essential guide to marketing in a digital world». - 2013.
Annotation

The book is structured according to the following theme

Think
Research, plan and strategies for brands and campaign

Create
Build beautiful, highly functional assets and content for brands and campaigns

Engage
Use the power of the connected web to drive the traffic to those assets and leverage the available channels

Optimize
Relentlessly use data and analysis to improve all the marketing efforts


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