Author:
Damian Ryan, Calvin Jones
Document language:
English
Code:
ISBN 978 0 7494 5389 3
Availability in electronic form:
Yes
Link for the list of used literature:
Damian Ryan, Calvin Jones. «Understanding digital marketing: marketing strategies for engaging the digital generation». - 2009.
It is a medium sized book for any moderate reader. It fairly focuses on different modules of Digital Marketing. Hence, the learner can go for it and learn Digital Marketing Fundamentals as well as generating Marketing Strategies for businesses.